Hulu Japan is a leading subscription-based streaming service offering a diverse range of domestic and international content tailored for Japanese audiences. Operated by HJ Holdings, Inc., a subsidiary of Nippon Television Network Corporation (Nippon TV), Hulu Japan has established itself as a prominent player in Japan's digital entertainment landscape.
Overview
Launched on September 1, 2011, Hulu Japan initially operated as a localized version of the American streaming platform. In February 2014, Nippon TV acquired Hulu's Japanese business, leading to the establishment of HJ Holdings, Inc. This acquisition allowed Hulu Japan to operate independently from its U.S. counterpart while retaining the "Hulu" brand and technology under a separate agreement.
Content and Programming
Hulu Japan offers a vast library of over 140,000 titles, encompassing:
- Japanese TV dramas and variety shows from major networks such as Nippon TV, NHK, TBS, Fuji TV, TV Asahi and TV Tokyo.
- International content, including popular Western series and films.
- Original programming, with notable titles like The Last Cop and Miss Sherlock.
In June 2020, Hulu Japan introduced the Hulu Store, a transactional video-on-demand (TVOD) service allowing users to rent or purchase additional content beyond the standard subscription offerings.
Platform Features
Hulu Japan is accessible on various devices, including smart TVs, smartphones, tablets, gaming consoles, and computers. The platform supports features such as:
- User-friendly interface with advanced filtering options.
- Support for English subtitles on select content.
- Download functionality for offline viewing.
- Personalized recommendations based on viewing history.
Market Position and Subscribers
As of October 2021, Hulu Japan reported approximately 2.8 million subscribers, positioning it as the sixth highest-grossing subscription video-on-demand (SVOD) service in Japan.
Ownership and Corporate Structure
HJ Holdings, Inc., the operator of Hulu Japan, is headquartered in Minato, Tokyo. The company functions as a subsidiary of Nippon TV, one of Japan's major television networks.
Conclusion
Hulu Japan continues to be a significant contributor to Japan's streaming industry, offering a rich blend of local and international content. Its strategic partnerships, original productions, and user-centric features have solidified its reputation as a go-to platform for diverse entertainment needs.
